Origin Story

Demaya's Jungle was born from a journey out of darkness. Out of the grey, the routine, the black and white of a life lived inside the lines. Into full colour. Into feeling everything. Into a life where obstacles shrink and living feels easy and fun again.

I know what it feels like to stay down for a long time. To wake up every day feeling less and less like yourself.

There are only two directions from that place. Further down, into the version of yourself that feels less and less like you, lazy, tired, and lost in that dark tunnel. Or, if a small voice deep inside is still telling you there is more to you, that you will see the light, you get up and start adding light back in, slowly, one small thing at a time.

I tried living feeling down and it drags you more down, and it is not pretty. It felt like it wasn't my nature. It felt like it wasn't my essence. I came back to the memory of me when I was 19, so happy, with limitless possibilities and unstoppable, and I remembered what I was doing. So I started to uplift myself, and that, slowly, let me get back to real me. Back to the girl who loves her life.

Today I Am Cards were created from that journey. Not from a place of having it all figured out, but from the lived knowledge of what it actually takes to find your way back to yourself and lift yourself even higher when you've been lost for a while.

I created them because I know there are so many people who are feeling exactly what I felt. Or who used to feel it and are only just finding their way out. And I wanted to give them a way. Not a quick fix. A real, daily, sensory practice that works on every level simultaneously, because when you're that low, words alone don't reach you. You need colours. You need soft touch or many hugs. You need smell and feeling and action. You need all five senses firing at once, pulling you back into your body, back into your life, back into yourself.

That's what these cards are. That's why they exist.

Demaya's Jungle is only just beginning.

The cards are the first step. What we're building is bigger: a world of beautiful, innovative tools designed to simplify an already difficult life. Products tested on real women, stories that real women find themselves in, collections that sell out because they actually work. A movement of a million women who found their way back to themselves and are never going back.

We're not here to add noise. We're here to add colour.

And if you've found your way here, I think you already know they're for you.